The Voice Sports Fans Trust. Nationwide and Close to Home.
Sports fans trust D.A. because he's earned it, with decades of national radio, digital shows, and hyperlocal coverage built one relationship at a time. Brands partner with him for the same reason: that trust doesn't just reach an audience, it moves them.
Who D.A. Reaches
A 25-year sports media veteran, D.A. brings a command and charisma into the digital and traditional landscape. His YouTube channel has grown exponentially in both audience and content. "Watch D.A. Live," "Bills Matic," "Sabres in Six," "Orange Fizz," "Q&DA," and "NOMAD," give sponsors direct access to some of the most loyal fanbases in sports.
92%
Male Audience
84%
25-64 yrs. old
69%
24-54 yrs. old
Why Brands Partner With D.A.
• National credibility, local reach. That same authority gives every integration built-in trust nationally, while D.A.'s upstate New York coverage delivers a regional fanbase most national platforms overlook.
• Multi-format flexibility. Campaigns run across video, digital shows, and social, giving sponsors repeat exposure in the formats that fit their brand.
• A real voice, not an influencer. Sponsors work with a career broadcaster known for authenticity over hot takes, and an audience that shows up because of it.
Partnership Opportunities
Branded segments and integrations on
"Watch D.A. Live"
Custom content and integrations across Play D.A. New York (Bills Matic, Sabres in Six, Orange Fizz)
Sponsorships within "NOMAD" and "Fork New York," D.A.'s self-produced travel series
Social and digital campaign integrations
Event and appearance sponsorships
D.A. By the Numbers
D.A. delivers the demographic every sports, finance, spirits, automotive, and lifestyle brand is fighting to reach: 92% male, 84% aged 25-64, 72% 25-54. US-based, adult men in their prime earning years who show up consistently and trust the voice delivering the message.
D.A.'s digital audience includes 19K subscribers on YouTube, 42K followers on X, and 9K followers on Instagram, with a growing presence on TikTok.
FAQ
What audience does D.A. reach?
D.A. reaches a growing digital audience through his YouTube channel and social platforms, spanning national sports fans and the upstate New York teams they follow most closely.
What platforms can sponsors integrate with?
Sponsors can integrate across YouTube, the Play D.A. New York and D.A.'s social platforms.
Does D.A. offer regional or team-specific sponsorships?
Yes. Play D.A. New York lets brands target upstate New York fans specifically through Bills Matic, Sabres in Six, and Orange Fizz, audiences not available through national platforms alone.
What brands have the most success with D.A?
D.A. builds lasting partnerships with authentic brands looking to reach an engaged, loyal audience, from mattresses (Sleep Number, since 2015) to apparel (Last Dive Bar), spirits (Santo Tequila, BAHKTA Bourbon), and sports bars (Dan & John's Wings NYC, Sandbagger's Buffalo).